LoopFX Appoints General Counsel and Head of Marketing as it Prepares to Go Live with Major Banks and Asset Managers
London, 1st July 2025 – LoopFX, the FX liquidity network, has announced two senior appointments as it gears up to go live this month.
Jonathan Avery has joined as General Counsel, bringing deep legal and operational expertise to support and accelerate the onboarding process for banks and asset managers. Jon has decades of experience as a trading and derivatives lawyer, including senior roles at Citigroup, Standard Life and Aberdeen, where he served as Global Head of Trading Documentation.
LoopFX has also appointed Malcolm Cox as fractional Head of Marketing. Malcolm has more than 30 years of marketing leadership experience, with a proven track record in building high-growth businesses through brand development, strategic positioning, and product-led marketing. Malcolm was CMO of UK adtech firm Grapeshot, which was sold to Oracle in 2018 for $325m. His arrival strengthens LoopFX’s go-to-market capabilities as its matching engine prepares to go live.
Blair Hawthorne, Founder and CEO of LoopFX, said: “With the growing number of partners we’re onboarding, now is the right time to bring Jon into the team as our General Counsel. He’s highly regarded and trusted across the market, with decades of experience from top-tier institutions. As we launch, we are also expanding our marketing efforts, with Malcolm joining from outside the banking world, bringing fresh perspective and real authenticity to how we present LoopFX in the market. It’s different – and it aligns with how we like to do things at LoopFX.”
These new hires follow the 2024 appointment of Peter Khadder as Head of Trading. Peter spent 15 years as an FX voice trader at HSBC and Standard Chartered, with experience in both New York and London. He brings deep technical insight into how banks manage risk and how clients manage large trades. At LoopFX, Peter is focused on managing liquidity into the LoopFX matching engine, working with buy-side and sell-side participants to optimise match behaviours.
This growth represents another important step forward for LoopFX, underpinned by strong financial investment which includes £2.6 million investment from Augmentum Fintech Plc.
LoopFX also benefits from the guidance of an exceptional Board comprising: John Sievwright (Chairman of Burford and Board Member of Revolut), Martin Gilbert (Chairman of Revolut and Founder of Aberdeen Asset), Tim Levene (CEO of Augmentum and Alderman in the City of London), Ivan Ritossa (Member of Barclays Capital Executive Committee), Mike Soutar (Member of the Government’s Board of Trade and media personality from The Apprentice), and Tim Ewington (co-founder of Shortlist Media).
About LoopFX:
LoopFX is an FX liquidity network, specialising in matching large outright FX trades, providing Asset Managers and Banks with mid-point matching without information leakage. LoopFX’s founding team is led by Blair Hawthorne, Tim Johnson and John Vause, who are highly experienced in the FX markets across major institutions, including Aberdeen, CME, 360T, American Express and State Street. The board is Chaired by John Sievwright, the former Chief Operating Officer International, of Merrill Lynch, and includes: Martin Gilbert, currently Chairman of Revolut and the Founder of Aberdeen Asset Management; Tim Levene, the CEO of Augmentum Fintech and Alderman in the City of London; Ivan Ritossa, Member of Barclays Capital Executive Committee; Mike Soutar, former CEO of the Evening Standard and Member of the Government’s Board of Trade; and Tim Ewington, Co-Founder of Shortlist Media.
